Email Marketing Series: 6 Ways To Extract Emails From YouTube To Grow An Email List

1. Craft a problem-solving Lead Magnet

A lead magnet is the first thing that you should create to get the email id of YouTube users. It is a type of incentive that businesses offer in exchange for the user’s personal details. 

If you are looking to know more about lead magnet then check our blog on What is Lead Magnet? 13 Useful Example Of Lead Magnet 

Small and large businesses create different types of lead magnet like eBooks, cheat sheets, webinars, tutorials videos, etc. So, if you want to collect email id of YouTube users then offer a problem-solving lead magnet to them.

Tutorial videos are the most effective way of extracting email id of video viewers. Almost all of us have come across some tutorial videos that we have watched to learn something or clear some concepts. 

By creating tutorial videos you can educate your audience and encourage them to join your email list. Because it helps in creating a trust factor with viewers. Once your viewers start trusting you then they will not hesitate in giving their details by clicking on the call to action button and links in your YouTube videos.

Before creating a tutorial video you should research keywords related to your topic Because keywords will help you in getting traffic on your tutorial videos, that’s why you should look for keywords that are searched by users and then insert those keywords to get higher traffic and rank.

2. Make use of video description to promote your CTA

Most of the time businesses make a mistake by ignoring the builtin tool on YouTube.  And one of the underrated but very useful tools of YouTube is the description. Video description helps users and YouTube in analyzing the context of the video. You can make use of it by advertising your CTA in the video description. there many small businesses and influencers that promote their affiliate link in the description. So, if you want to get your viewer’s details then don’t forget to display your call to action link in the description box. 

In the example, you can see how search engine land is promoting their SEO guide by displaying their call to action in the description box.

Read More: Email Marketing Series: 6 Ways To Extract Emails From YouTube To Grow An Email List

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